Marketing writers lose themselves in the exposition dump. Not me. There's just one thing that really matters: your ARR.
I never lose sight of the bigger picture, but also have a razor-sharp process to get you there.
All of my content has a really strong PLG focus.
Investigative journalism is the future of content.
Good content means nothing if there's no one there to see it.
You're running a business, revenue is all that really matters.
After years of working with media brands and software startups, I have a clear set of techniques to drive ROI for B2B tech.
I don't believe in throwing a bunch of tactics against the wall to see what sticks. Here's how I get you from A to B: